She liked the song, and it made her want to buy a perfume. (Advertising is totally freaking crazy, right?) And she's not the first person to tell me this. People love that song (Heavy Cross by The Gossip). Here's the commercial:
The answer is this: because Charlize is thin. And her body (at least in this video) resembles the stupid bottle the perfume comes in. And they wanted to reference Marilyn Monroe. That's what "they" (the silly group of people who came up with this ad) thought would get people to buy the perfume. And that makes sense, I suppose. Advertising is what it is. (It's CRAZY - see above.)
Nonetheless, Dior has spent a bazzillon jillion pillion dollars and they probably didn't need to spend. And now they're spending additional crazillions buying ad space to keep airing the commercial, more than a year after it debuted. And since I think most branding/advertising is basically evil, this makes me kind of happy. Or at least, if I spin it this way in my mind, it makes me a little happier.
Spend your money, Dior. Spend it all. If you really want to make me happy, go bankrupt.*
Anyway. I love Beth Ditto. That's all I really wanted to say.
* I'm not really being serious. I know Dior and the likes of Dior are just going to spending gazillions on stupid shit and it won't matter because they have gazillions to spend and spending said gazillions in such a way just means they're going to make additional gazillions, because a lot of people are stupid/thoughtless and advertising works. But a girl can dream, right?