Well, most of the time.
We all take short cuts now and then, and the truth is, store-bought bullion is my most common cheat. In my defense, we have a tiny apartment and a wee freezer above our fridge. I just don't have the space (or the initiative) to make a lot of broth for future use. I use cubes, cans and boxes. What can I say? I'm lazy.
But that doesn't mean I don't care about taste. And one packaged broth tastes WAY BETTER than any other I've tried, ever:
Swanson clear chicken broth.
It's made properly, so it's clear and light, but has a strong, natural flavour. Whitish beads of fat tend to be visible when you open the can, but in my opinion, they just contribute to the "this seems homemade" quality.
I use this broth in EVERYTHING from risotto to gravy to soup. It's the handiest, most useful thing I have in my pantry. No other broth compares.