That title was emblazoned across this image:
Using the word "primitive" in relation to a story about African-inspired style? Pretty darn offensive.
I tweeted about this and put a comment on Style at Home's facebook page, but no one responded.
Look, I'm not interested in being politically correct, but I am interested in the power of language and the idea that language does, in fact, matter. Educated, savvy young journalists (or just plain "staff" if that's what you want to call them) should have known better.
The web-version of the same story opens with the following lines:
"A fresh take on classic African style, modern global is a meeting place for natural materials, worldly finds and exotic textiles."
Note how they use the term "modern global" here. I'm fine with that. But the piece was actually called Modern PRIMITIVE. And global and primitive aren't interchangeable words.
It's a magazine, guys. Editorial concerns should really be paramount.
Let's do better.
I love the picture, but using derogatory, and yes, racist language in headlines is not chic.