The inside of the shade was painted gold (a look I love -- I've painted a lot of my shades gold in similar fashion). But what you can't really see is that there was also a message written inside the shade. In black marker, I think.
LOVE! What a fun idea!
I've finally done it myself, using my desk lamp, which has a large black linen drum shade on it. I'd already painted the interior of the shade gold (a couple of years ago, actually), so all that was left to do was add the message.
I used a big fat Grand & Toy permanent black market (roundedge) and I loosely scrawled messages throughout the inside of the shade. I didn't over think it. Instead of agonizing about the words, I just free associated little bits and pieces of poetry I have memorized from my long years as an English student. There's a lot of Sylvia Path, a bit of Elizzabeth Bishop, some E. E. Cummings... it's not formal and it's not really visible from the outside. When the light is on, the writing can be seen only faintly from the outside, and it has a simple stripey quality. When I'm sitting at my desk, I can see up and inside the shade, and read the little notes.
What do you think? Would you try it?